Building a website for your business can feel like a daunting task when you don’t know where to begin or understand the “web” lingo. Before you can design a site or assess your current site there are a number of essential web strategies every business owner should consider.

Essential Web Strategies For Your Business

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Consider Blogging or Adding New Content Through Regular Posts

The best way to get your site optimized for search engines today is through the addition of new and quality content. You may not like the word blog for your business, but consider sharing valuable information to your customers on a consistent basis to grow the size of your site, encourage user engagement and sharing. Most importantly adding new quality content, filled with keywords being searched on Google today will help improve your overall site’s ranking with search engines thereby increasing your website traffic. Having regular posts and information available for new and existing visitors to your site will only further establish you as an authority in your business and help you build lasting client relationships.

Social Media Strategy

I’ve touched on the topic of the importance of a social media strategy in my post Which Social Media Channels Are Best for Your Business, so I will repeat its importance to your website here. The bottom line is: engaged visitors to your site who share and enjoy your website content will continue to come back and help boost your rankings in search engines. Spend the time and assess which social media channels are best for your business and use them as an outlet to promote the content on your site, engage your customers and build trust and relationships with them.

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Search Engine Optimization (It is still Important)

SEO (Search Engine Optimization) has changed considerably due to changes Google has made to its search engine algorithms. However, it is still vital to have a strategy to help build your site’s ranking in search engine results.

The old tricks including, buying links on other people’s sites, posting articles anywhere that will provide a link back to your site or filling your website copy with excessive keywords are horrible SEO strategies that will now hinder your website rather than help it. If you have a site that used those tactics previously, likely Google has sent you a notification that your site is now under manual review. A good SEO strategy will include organic sharing of your site and its content by writing new, relevant and quality content and encouraging visitor engagement.

The best business sites today, will not just be generic pages: About Us; What We Do; bla bla type content. These sites will drop lower and lower in the rankings because they do not have fresh and engaging content. A good site will include new regular posts of information like newsletters, press releases, industry updates, events or even useful tips and tricks that readers will love to comment on, share and engage with. Keywords are important, but more important is the content they are written in.

 

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